The cost of health care in the United States is raging out of control, and although our elected officials in Washington seem to all express great concern over it, I’m not exactly optimistic about their ability (or desire) to affect change. Call me cynical, but there’s just too much money to be made by keeping things the way they are. Sure, there might be some small “improvements” pushed in various election years, but dramatic change?–I’m not holding my breath. Ahh, but there’s still hope. This is, after all, the age of the new media, and the door has been opened for some very exciting prospects for innovation in this area.
One glaring problem in the health industry is related to the inability to establish and maintain reliable medical histories. Imagine an overweight individual with diabetes, a history of heart disease, and an allergy to penicillin. If that individual suddenly needs to change health-care providers (by changing jobs, for example) it’s likely that his medical history will not be transferred over to the new provider. That means the patient’s entire health history has to built up again from scratch, greatly increasing the risk that appropriate treatment steps will not be taken to address that individual’s needs.
Now imagine that same patient’s health information being available online. It’s started online, updated online, and all of this is done independent of care providers. Medical history information is centralized and maintained, language barriers can be more easily breached through proper use of technology, and treatment facilities can become more consistent with how they interpret and update information. All of this could lead to increased efficiency, ultimately driving down cost.
Enter the founder of AOL Steve Case and his new company Revolution LLC.
Case founded Revolution in 2005, and launched RevolutionHealth.com in January of 2007. The site offers a wide range of information and tools to learn about and manage your health and health history (and, of course, it also has social networking). In addition, it provides the infrastructure for the storage of a user’s entire health history. Now, where things get really interesting is when we put this in the context of Case’s other activities. Revolution LLC has been partnering with companies like Walgreens and Walmart to establish walk-in, round the clock health clinics within those stores. The potential behind a combination of centralized, easy access patient information with ubiquitous, convenient access care clinics is, in a word, huge.
Of course, these things always come with fine print. The main significant hurdle with this idea is the privacy concerns. I’ve had a handful of discussions on this topic with friends and co-workers and one of the consistent reactions that seems to come out is “I would never trust having that type of information online”. Since the concept of personal health information online is relatively new, this seems to be more of a fear of the unknown than anything else. That being said, security is certainly a legitimate concern (as it is with any sensitive online information), and one which needs to be addressed. However, as the younger, social media generation grows older I think these concerns will slowly disappear, as having personal information online continues to move towards the norm.
In any case, I hope for the best from this process. My libertarian friends would be proud: conviction in the prospect of the free market being able to solve problems that the government can’t (or won’t). At least in this case, I think that might be the case (so to speak).